“Below are 7 surprising stats about customer referral programs. If you already have a customer referral program and it’s not performing like you want, you could also title this 7 reminders that you’re on the right track and don’t give up.
There is plenty of anecdotal evidence that people use to show that customer referral programs work. These stories are used to show the power of customer referral programs because humans are able to share stories easily. In fact, we actually have some great pieces on our blog from ShoeBoxed, GoSquared, FreeAgent, and TeamPages that tell the stories about how their customer referral programs have worked.
However, if you’re like me, at some point you want some concrete evidence based in statistics and science to back up these great success stories. So, I went ahead and put together a collection of real data from research groups to put some numbers behind customer referral program success.” Click here to continue reading this article…
