Appreciation: A Powerful Marketing Strategy

“Today’s consumer needs to feel special and to be reassured that they made the right choice. There’s no better way to do this than by showing your appreciation for their business. Have you made a large purchase recently… something that had to be sold to you like a new car, a home improvement project or maybe gear for a hobby, like golf, hunting, or fishing? If so, did you hear from the salesperson AFTER the purchase? How about the owner of the business? Did anyone send you a ‘thank you’ note? How about a ‘thank you’ gift? Bottom line: Did anyone in the business demonstrate their appreciation to you for choosing to give your hard-earned money to them?” Continue reading this article on the G Four Marketing Group Blog…