by Deb Walton | Sep 26, 2017 | Gratitude Marketing
Article by by Mike Sciortino, Corpmagazine.com “Effective marketing means yielding a return worth the investment. To maximize the potential for effective marketing, the least amount spent over the highest exposure coverage, has been the leading model for quite...
by Deb Walton | Sep 7, 2017 | Contractors, Gratitude Marketing
By Deb Walton, Chief Gift Officer & Queen of Client Courting Before they even get down to business with a prospective customer, Craig Huckstep and his staff at CMH Builders, Inc. start with a simple “Thank You” to those folks who have taken the time to come into...
by Deb Walton | Sep 5, 2017 | Resources
Article by By Brenda Stoltz “One of the best ways to boost your business is to get referrals from existing customers. Because they already know and trust your brand, your customers can be your best marketing tool. But you’ve still got to develop a solid strategy...
by Deb Walton | Aug 2, 2017 | Gratitude Marketing
A note from Deb: As Chief Gift Officer at Indy City Gifts, I have a pretty great job—sending thank you gifts every single day. But the best thank you gifts of all are hearing other people praise the companies I work with year-around. Take a minute to read the story...
by Deb Walton | Jun 27, 2017 | Gift Calendaring, Gratitude Marketing, Holiday Marketing
Yea! It’s nearly my favorite time of year! Warm days, sunshine and deliriously happy customers, what’s not to love about Christmas in July? What is Christmas in July? It’s your secret weapon to becoming the very most remembered and preferred provider in your industry....
by Deb Walton | Apr 7, 2017 | Resources
“Below are 7 surprising stats about customer referral programs. If you already have a customer referral program and it’s not performing like you want, you could also title this 7 reminders that you’re on the right track and don’t give up. There is plenty of...
by a Raving Fan | Apr 7, 2017 | Contractors, Cookie Stackers, Raving Fans
“We were first intrigued with Indy City Gifts because they work almost exclusively with residential contractors. As a company less than five years old, we knew we needed to create as many customer referrals, and repeat business as possible. We tried sending...
by a Raving Fan | Mar 21, 2017 | Raving Fans
“As a health care provider, we give gifts to both our employees for recognition and awards, as well as client gifts for business development. We have highly recommended Indy City Gifts as a tool for our existing clients to really stand out to potential business by...
by a Raving Fan | Mar 7, 2017 | Raving Fans
“Last year I sent thank you baskets but I believe I used an online website. I liked their products but since working with you, I realized I enjoy consulting with an actual person more who can help us along the way to better customize our experience. I am always in...
by Deb Walton | Feb 28, 2017 | Resources
“Five years ago, it might not have mattered if you rewarded those who refer you, says Beverly Koehn, author of Loyalty is Love, a book on customer satisfaction in residential construction. Today, she says, you need to give them a reason to want to. “It’s not their job...
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