Article by by Corpmagazine.com
“Effective marketing means yielding a return worth the investment. To maximize the potential for effective marketing, the least amount spent over the highest exposure coverage, has been the leading model for quite some time.
But times have changed and the execution of this model doesn’t translate well to today’s marketable economy. Billboards and cold calls just don’t make it in this over-stimulated marketing atmosphere. To make it in this different era you have to adapt to not only the mode of getting the message out, you have to specifically adapt to whom the message is for.
Gratitude Marketing may be the solution to meeting your clients’ needs, and how you are able to create clients for life.
Imagine a scenario where you have clients calling you. Imagine not having to chase down and solicit referrals. When you take the time to create meaningful relationships with clients and then focus your attention on meeting their needs with an attitude of gratitude, you will be amazed at the change in all aspects of your business. Client retention will swell, profits increase and new clients will add enrichment to your life, not just the success of your company.”
