Gratitude’s Hidden Pay-Off

A note from Deb: As Chief Gift Officer at Indy City Gifts, I have a pretty great job—sending thank you gifts every single day. But the best thank you gifts of all are hearing other people praise the companies I work with year-around. Take a minute to read the story...

Gratitude Marketing: A Powerful Marketing Tool

Today’s consumer needs to feel appreciated and special. There is no better way to do this than by showing your gratitude for your clients. Let’s look at appreciation as a practical, profit-maximizing tool. How much money or time have you spent acquiring or “buying”...