8 Tips for Smarter Referral Marketing

Article by By Brenda Stoltz “One of the best ways to boost your business is to get referrals from existing customers. Because they already know and trust your brand, your customers can be your best marketing tool. But you’ve still got to develop a solid strategy...

7 Surprising Stats about Customer Referral Programs

“Below are 7 surprising stats about customer referral programs. If you already have a customer referral program and it’s not performing like you want, you could also title this 7 reminders that you’re on the right track and don’t give up. There is plenty of...

How to Reward Clients Who Get You New Business

“Five years ago, it might not have mattered if you rewarded those who refer you, says Beverly Koehn, author of Loyalty is Love, a book on customer satisfaction in residential construction. Today, she says, you need to give them a reason to want to. “It’s not their job...

Are You Too Busy For Referrals?

“Being Busy Is a Good Thing, Right? Going on inside a business owner’s head right about now: ‘The phone is ringing off the hook. I’m working 70-80 hours a week. I’m selling jobs at the price I want. I am having a hard time hiring new crews to keep up with my workload....

6 Ways To Get More Word-Of-Mouth Referrals

“Especially when starting out, word-of-mouth referrals are the most effective way to grow your business. Even in high-tech companies, having a couple hundred evangelists who can’t live without your product and will spread the word is incredibly important. A great...