by Deb Walton | Sep 5, 2017 | Resources
Article by By Brenda Stoltz “One of the best ways to boost your business is to get referrals from existing customers. Because they already know and trust your brand, your customers can be your best marketing tool. But you’ve still got to develop a solid strategy...
by Deb Walton | Apr 7, 2017 | Resources
“Below are 7 surprising stats about customer referral programs. If you already have a customer referral program and it’s not performing like you want, you could also title this 7 reminders that you’re on the right track and don’t give up. There is plenty of...
by Deb Walton | Feb 28, 2017 | Resources
“Five years ago, it might not have mattered if you rewarded those who refer you, says Beverly Koehn, author of Loyalty is Love, a book on customer satisfaction in residential construction. Today, she says, you need to give them a reason to want to. “It’s not their job...
by Deb Walton | Jan 15, 2017 | Resources
“Being Busy Is a Good Thing, Right? Going on inside a business owner’s head right about now: ‘The phone is ringing off the hook. I’m working 70-80 hours a week. I’m selling jobs at the price I want. I am having a hard time hiring new crews to keep up with my workload....
by Deb Walton | Jan 10, 2017 | Resources
“Especially when starting out, word-of-mouth referrals are the most effective way to grow your business. Even in high-tech companies, having a couple hundred evangelists who can’t live without your product and will spread the word is incredibly important. A great...
by Deb Walton | Oct 28, 2016 | Resources
“Many businesses spend most of their time strategizing about how to make more money by attracting new clients or upselling to current clients. And when they’re done, they brainstorm ways to keep more money by getting more for less from their employees, vendors and...