by Deb Walton | Sep 28, 2016 | Resources
“Today’s consumer needs to feel special and to be reassured that they made the right choice. There’s no better way to do this than by showing your appreciation for their business. Have you made a large purchase recently… something that had to be sold to you like a new...
by Deb Walton | Aug 28, 2016 | Resources
“When you exceed customers’ expectations, they will continue to buy from you, and they will tell their friends to buy from you as well. Renewals and referrals create a solid foundation for a profitable business. Perennial playoff teams like the New York Yankees or the...
by Deb Walton | Jul 3, 2016 | Resources
“When you have a fully functioning referral marketing strategy in operation, you can predict approximately how many referrals you can expect and what quality they’ll likely be. True, you won’t know exactly who you’ll be selling to or how large the order will be, but...
by Deb Walton | Jun 3, 2016 | Resources
“Christophe Van den Bulte, a professor of marketing at Wharton, describes customer referral programs as an effective way to attract higher quality customers. “They are an old idea that’s getting more traction these days,” he notes, “and we now have solid evidence of...
by Deb Walton | May 3, 2016 | Resources
“Did you know that 83% of satisfied customers are more than willing to become your advocates, referring your company to friends, colleagues and industry peers, and yet, on average, only 29% of customers do? How do you motivate the rest of those satisfied customers to...
by Deb Walton | Mar 3, 2016 | Resources
“Marketing theory is great for intellectual conversations, but if you also agree that the best marketer wins, then even if you only have one customer, your mission is still centered on communicating value. It’s also about using sincere gratitude as your most powerful...
