Yea! It’s nearly my favorite time of year! Warm days, sunshine and deliriously happy customers, what’s not to love about Christmas in July?
What is Christmas in July?
It’s your secret weapon to becoming the very most remembered and preferred provider in your industry. A few years ago I received a Christmas card in July from a friend. It had one of those newsy letters inside along with an apology for the (very) late Christmas card. But you know what? Instead of just glancing at the letter and then throwing it in a pile to be quickly forgotten, I sat down and read it carefully, I enjoyed hearing about her family’s adventures and I actually picked up the phone and gave her a call to catch up. All these years later, I still remember that card!
Wouldn’t you love to stand out from your competitors without spending more?
It’s easy; just move your holiday spending to July. Make sure that you have the undivided attention of your vendors, clients and customers by being the only one sending them a gift at an unexpected time. They will be surprised, delighted and grateful!
We are in the gratitude business, so you can trust me when I say that grateful customers and clients will rave about you to their friends, family and co-workers, leading to more referrals and more business—a Christmas in July present you’ll enjoy too!
Christmas in July will:
- Cement relationships & brand loyalty—They may not remember an actual Christmas gift, but they’ll never forget the joy of that unexpected Christmas in July gift.
- Build mid-year business referrals—They’ll want to thank you for your generosity and thoughtfulness by sending their friends, co-workers and family to you, a company that really cares about them.
- Create opportunities—Your gifts will arrive with your most important lines of service listed on the label, so expect several “I didn’t know you do this” requests for estimates or service from existing customers.
Need more ideas about Strategic Gift Calendaring?
Give me a call and I’ll help you pick the very best time for your company to send a gift that will help close new business, build your referral pipeline and ensure repeat business. (317-753-7143 or email deb@indycitygiftbaskets.com)
