“Marketing theory is great for intellectual conversations, but if you also agree that the best marketer wins, then even if you only have one customer, your mission is still centered on communicating value. It’s also about using sincere gratitude as your most powerful customer retention tool if keeping that one customer is important. Marketing through customer appreciation is a key strategy that you cannot afford to overlook. Take your customers for granted and your competitors will be thanking you for sending business to them!” Continue reading this article on MelissaDATA.com