“When you have a fully functioning referral marketing strategy in operation, you can predict approximately how many referrals you can expect and what quality they’ll likely be. True, you won’t know exactly who you’ll be selling to or how large the order will be, but that’s true of almost all marketing techniques. One mistake to avoid, however, is looking solely at the sale itself. When you do this, you’ll miss exactly how that sales opportunity came to you.” Continue reading this article on Entrepreneur.com…
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