By Deb Walton, Chief Gift Officer & Queen of Client Courting
It’s never too early to thank your customers. It makes total sense to send a gift as soon as you’ve completed the project you’ve been working on—that goes without saying. But if you want to avoid a slow season this year, consider employing a technique that takes this gratitude to the next level.
This secret weapon has been showing outstanding results for other Indy City Gift clients and it can help your business too. Custom Exteriors, a second generation, family-owned company does most of their work by referral, so it is important to “feed the pipeline” to ensure that they don’t have a slow season.
“We are very referral based, that is the bulk of our business,” says Allison Livesay, Vice President. “The gifts we send are a ‘Thank you for Your Business’ to reinforce the relationship.” Last year the company tried a new approach for the holidays, sending out beautiful wooden boxes with their logo on top and chocolates inside to valued customers.
Here’s the trick:
The gifts arrived the day before Thanksgiving. “I can tell when the gifts hit the doorstep,” says Allison. “We get feedback from our customers who receive them, phone calls and even thank you notes.” Since so much of the company’s business is referrals from past customers, keeping the relationship strong after the work is done is paramount.
Not only do their customers enjoy the gift, their friends and family who have gathered for the Thanksgiving holiday get to see and hear about it too (and maybe even sample the decadent chocolates). It opens up another opportunity to talk about the great work that Custom Exteriors has done for that family. There’s no doubt that the delight of their customers leads to even more business.
Schedule your “Day before Thanksgiving Gifts” today and wave goodbye to the slow season this year. Call Deb before November 15th at (317) 782-4438 to get gifts delivered in time for Thanksgiving.
