“Christophe Van den Bulte, a professor of marketing at Wharton, describes customer referral programs as an effective way to attract higher quality customers. “They are an old idea that’s getting more traction these days,” he notes, “and we now have solid evidence of their financial benefits.” Continue reading this article on Forbes.com…
Straight Talk About Word-Of-Mouth Marketing
by Deb Walton | Jun 3, 2016 | Resources | 0 comments
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